Human Resources Management: It is a set of activities and processes that aim to manage people within the organization by developing individuals who contribute to achieving the organization’s strategies and goals to enhance organizational loyalty, which contributes to improving overall performance by focusing on the 6 basics of human resources management, which are human resources strategy and planning, recruitment and talent attraction, benefits and advantages, employee affairs management and safety and security, training management, now called talent management and employee performance evaluation, and finally administrative affairs and support management.
And human capital development: Human capital development includes long-term strategies aimed at raising the level of individual and collective performance within the organization, through specialized training programs, continuous educational opportunities, and motivating employees to be creative and innovative in line with the organization’s future aspirations. The importance of human resources management in most organizations lies in providing highly skilled and committed individuals who are consistent with the organization’s goals. When there are enough suitable people, the organization can achieve its vision and maintain its competitiveness. Among the skills of human resources management:
Problem Solving: Learn how to deal with challenges such as budget management and talent shortages.
Digital Talent Management Platforms: Using HR software to improve reporting and decision making.
Policy Development: Updating and writing new policies to meet employee needs.
Influencing and Mentoring: Developing influencing skills to help managers in their roles as leaders.
Human capital development involves training and developing individuals to improve their skills, knowledge, and abilities. When individuals have a clear vision of what they want to achieve, they are more motivated to acquire the knowledge and skills needed to achieve their goals.
It focuses on nine components:
Recruitment: Attracting the right employees.
Training and Development: Improving existing skills and developing new ones.
Continuous Learning: Encouraging self-education and training opportunities.
Performance Management: Evaluating and improving employee performance.
Career Development: Providing opportunities for growth and advancement.
Organizational Culture: Building a supportive work environment for innovation and collaboration.
Compensation: Offering competitive incentives and rewards.
Leadership and Mentoring: Providing guidance and leadership support.
Motivation: Encouraging innovation and new ideas.
Practical recommendations:
According to Deloitte’s “Global Human Capital Trends 2020” report, 79% of companies reported that developing human capital is a key strategic priority for them. In the same report, 73% of companies indicated that the ability to achieve innovation through employee development was one of their biggest challenges.
Studies show that Zappos is an American online shoe and apparel retailer known for its innovative human resources management and building a distinct corporate culture.
One of the main challenges for Zappos was maintaining a positive corporate culture and developing employee skills with rapid growth and changing market needs.
Strategies such as cultural recruitment, continuous training, and flexibility with motivation have contributed to increasing customer satisfaction, reducing employee turnover, and fostering innovation, while Amazon acquired Zappos in 2009, with lessons about the importance of cultural alignment and investing in employee development.
Summary
Therefore, human resource management and human capital development are the basis for the success of the organization. Through effective strategies in attracting and developing talent, performance and productivity can be improved and an innovative environment can be created that adapts to rapid changes in the market, which enhances the organization’s ability to compete and advance.