Coaching is not training , counseling , consultation , psychological or behavioral therapy , guidance , advice or the transfer of information :
The translation of the word coach = it is “coach” everywhere in the world because it is a flat word and it is a phrase of deductive questioning through sessions and the closest translation in Arabic is “ personal empowerment ”
” Personal Empowerment ” or Coaching is a process that aims to improve the performance of the beneficiary by moving them from the current situation , and then taking them to the desired or desired place .
According to the International Coaching Federation (ICF) , it is defined as a partnership or professional relationship with clients based on honesty , trust , confidentiality , privacy , empathy , integrity and unconditional positive respect in a creative and thought-provoking process that inspires them to enhance their personal and professional potential and exploit their energies to the maximum extent by facilitating and stimulating their creative thinking to reach the maximum exploitation of their energy and potential . Coaching is a client-led process that is different from self-development and service professions , such as counseling , consulting , guidance and training .